Make is worth it for visual builders and small teams who want powerful multi-step automations at a low price, with a generous free tier and cheap paid plans starting around $9/mo. It's best at complex branching scenarios and visual clarity. It falls short on a steep learning curve for its operation-counting model, and heavy or high-frequency workflows burn through operations fast, making costs unpredictable at scale.
What is Make?
Make (formerly Integromat) is a no-code automation platform built around a visual canvas where you lay out scenarios of connected modules. It is known for handling more complex, branching logic than the simplest automation tools, including loops, filters, and data transformation. It connects to a wide range of apps and has been adding AI modules for LLM steps.
Best for
People who want more logic and data handling than basic automation tools, with a visual canvas.
Not for
People who want dead-simple linear automations, or very high-volume workflows where per-operation costs spiral.
Strengths
- Visual canvas that makes multi-step, branching logic easier to see
- Handles loops, filters, aggregations, and data mapping well
- Large catalog of app connectors plus HTTP for custom APIs
- Operations-based pricing can be cost-efficient at moderate volume
- Good balance of power and approachability for non-developers
Limitations
- The canvas gets crowded and hard to follow on large scenarios
- Operations-based billing can be hard to predict for heavy flows
- Errors in a scenario can be fiddly to trace and re-run
Make pricing
Priced per operation (each individual module action in a scenario consumes one operation), sold as monthly operation bundles; higher tiers add faster scheduling and team features.
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1,000 ops/mo, 2 active scenarios, 15-min minimum interval |
| Core | ~$9/mo | 10,000 ops/mo, unlimited scenarios, 1-min interval |
| Pro | ~$16/mo | 10,000 ops/mo, priority execution, custom variables |
| Teams | ~$29/mo | 10,000 ops/mo, team roles, shared templates |
| Enterprise | Custom | Custom operations, 24/7 support, custom functions |
Pricing reflects public plans as of May 20, 2026 and can change. Check Make for the latest.
Make FAQ
How much does Make cost?
Make has a free plan with 1,000 operations/month. Paid plans start around $9/mo for Core (10,000 operations), $16/mo for Pro, and $29/mo for Teams. Enterprise is custom-priced. You can buy more operations as needed.
Is Make free?
Yes, Make offers a free forever plan with 1,000 operations per month, 2 active scenarios, and a 15-minute minimum run interval. It's enough to test and run light automations before upgrading to a paid tier.
Make vs Zapier: which is cheaper?
Make is usually cheaper because it counts operations at fractions of a cent and its paid plans start at ~$9/mo. Zapier bills per task starting at ~$29.99/mo and gets pricey faster, though Zapier is simpler and has more app integrations.
Can Make build AI agents?
Yes. Make offers AI agents plus native OpenAI, Anthropic, and other LLM modules, letting you build agentic scenarios that call models, use tools, and branch on results within its visual scenario builder.
What is an operation in Make?
An operation is a single action performed by one module in a scenario, such as reading a row or sending a message. A scenario with many modules consumes multiple operations per run, which is how Make meters usage.
Looking at alternatives? Make is a good fit when you want to design the logic yourself on a visual canvas. Autonoly aims one level up in abstraction: rather than mapping every module, you state the goal and let an agent plan the steps, which suits people who care about the result more than the diagram. See the Autonoly review.